✓ Marketing Strategy Development
✓ CRM Implementation & Training
✓ Marketing Automation Setup
✓ Sales Funnel Design & Optimization
✓ Lead Generation & Nurturing
✓ Performance Dashboard & KPIs
AVERAGE INCREASE IN QUALIFIED LEADS
CONVERSION IMPROVEMENT FOR CLIENTS
REVENUE GENERATED FOR CLIENTS
CRM ADOPTION RATE
Professional Services
Healthcare
Manufacturing
Technology
Real Estate
Education
Money spent on activities that don't generate revenue
Cannot measure marketing ROI. They're spending blind. Are you one of them?
Are never followed up properly due to no CRM/system
Per year due to poor lead management and follow-up
Pretty campaigns
Vanity metrics
No sales integration
Reports, not results
Random activities
Revenue-focused strategy
Business KPI alignment
Sales funnel architecture
CRM implementation & training
Systematic lead management
Measurable ROI dashboard
Marketing aligned to business objectives & KPIs
Lead magnets, landing pages, conversion optimization
HubSpot/Zoho/Salesforce implement & train
LinkedIn, Website, Blog, Case Studies
Email sequences, lead scoring, workflows
Real-time ROI tracking, conversion metrics
B2B Company spending AED 100K+ annually on marketing without clear ROI
Professional Services Firm needing systematic lead generation
Growing Company ready to implement CRM and marketing automation
ISO/EFQM Certified Organization wanting marketing aligned with excellence
Sales-Driven Business needing qualified leads, not just "awareness"
CEO/Owner frustrated with marketing that doesn't generate revenue
Company with 20-500 employees ready for marketing transformation
You want "brand awareness" without measuring business impact
You're looking for social media management only (See: Digital Services)
Your sales team won't commit to using a CRM system
You expect results without investing in proper lead follow-up
Your marketing budget is under AED 100,000/year
(One-Time Project)
Perfect for: Understanding your current state before committing to change
• Marketing Audit & Gap Analysis (2 weeks)
• Customer Journey Mapping
• Competitor Marketing Analysis (Top 5)
• Brand Positioning Assessment
• Digital Presence Audit (Website, SEO, Social)
• Lead Generation Opportunity Analysis
• CRM Readiness Assessment
• Quick-Win Identification (90-Day Plan)
• Marketing Budget Optimization Recommendations
• Executive Presentation & Roadmap
Duration: 4-6 weeks | Deliverable: 50+ page Marketing Transformation Blueprint
Perfect for: Companies ready to systematically grow their lead pipeline
• Everything in Marketing Diagnostic, PLUS:
• Monthly Strategy Sessions (2 hours)
• Sales Funnel Design & Implementation
• CRM Setup & Team Training (HubSpot/Zoho/Salesforce)
• 2 Landing Pages per Month
• Email Nurture Sequence Development
• Lead Magnet Creation (Assessments, Guides, Calculators)
• LinkedIn Content Strategy & Calendar
• Marketing Automation Setup
• Monthly Performance Dashboard & KPI Review
• Quarterly Business Reviews
Duration: 12 months | Performance Guarantee: 25% increase in qualified leads or 3 months free extension
(9-12 Month Engagement)
Perfect for: Companies building a complete marketing function from scratch
• Everything in Growth Marketing Retainer, PLUS:
• Complete Marketing Operating Model Design
• Marketing Team Structure & Job Descriptions
• Technology Stack Selection & Implementation
• Marketing Budget Framework (3-Year)
• 12-Month Marketing Calendar & Campaigns
• Full Website Conversion Optimization
• Advanced Marketing Automation Workflows
• Sales & Marketing Alignment Workshop
• Marketing Analytics Dashboard (Power BI/Data Studio)
• Marketing Team Hiring Support
• 12-Month Advisory Retainer (Post-Implementation)
• Direct Access to Senior Consultant
Duration: 9-12 months (implementation) + 12 months (advisory) | Revenue Guarantee: Documented pipeline value increase or 6-month advisory extension free
• Spending AED 400K/year on trade shows and ads
• No CRM – leads tracked in Excel spreadsheets
• Sales team complained about "no good leads"
• Marketing team couldn't prove ROI
• 60% of leads never followed up
• Implemented HubSpot CRM with sales pipeline
• Built 3 lead magnets (ROI Calculator, Buyer's Guide, Assessment)
• Created automated email nurture sequences
• Designed landing pages with conversion tracking
• Trained sales team on CRM and lead scoring
• Built real-time marketing dashboard
Qualified leads increased: 47%
Sales cycle reduced: 35% (from 6 months to 4 months)
Marketing-attributed revenue: AED 3.2M (first year)
CRM adoption: 100% across sales team
Cost per qualified lead: Reduced by 52%
• 100% dependent on referrals and word-of-mouth
• No digital presence beyond basic website
• Partners wanted growth but had no marketing strategy
• No content, no thought leadership, no lead generation
• Developed LinkedIn personal branding for 3 partners
• Created "Organizational Health Assessment" lead magnet
• Built complete inbound marketing funnel
• Implemented Zoho CRM with deal pipeline
• Designed monthly content calendar (LinkedIn + Blog)
• Set up marketing automation for lead nurturing
Inbound leads (new channel): 45 qualified leads/quarter
LinkedIn engagement: 340% increase
Website traffic: 280% increase
New revenue from inbound: AED 1.8M
Reduced dependency on referrals: From 100% to 60%
• Multiple marketing agencies (social, SEO, PR) – none coordinated
• Spending AED 600K/year with no central strategy
• No way to track which channel generated patients
• Marketing and operations completely disconnected
• Consolidated all marketing under single strategy
• Built patient journey maps aligned with service delivery
• Implemented marketing attribution tracking
• Created conversion-focused landing pages by service
• Integrated marketing with EFQM customer results criteria
• Designed real-time marketing ROI dashboard
Marketing spend optimized: Reduced by AED 180K (30%)
Patient inquiries increased: 65%
Clear attribution: Now track every patient to source
Marketing aligned with excellence framework
Supported EFQM assessment (Customer Results criterion)
We're consultants, not a creative agency. Marketing must serve business objectives. Every campaign links to revenue.
We understand EFQM and ISO frameworks. Your marketing becomes part of your Customer Results criteria, not a separate function.
We don't just recommend CRM – we implement it, train your team, and ensure adoption. HubSpot, Salesforce, Zoho – we're certified.
Every engagement includes dashboards, KPIs, and regular reviews. If it can't be measured, we don't do it.
Marketing + Operations + Excellence + Strategy. We see the full picture because we work across all business functions.
We guarantee results. 25% lead increase or free extension. We succeed when you succeed.
WEEK 1-2
• Current state audit
• Goals alignment
• Quick wins identification
WEEK 3-6
• Strategy development
• Funnel design
• Content plan
• Tech stack selection
WEEK 7-12
• CRM setup
• Landing pages
• Automation workflows
• Team training
MONTH 4+
• A/B testing
• Scale winners
• Expand channels
• Report & grow
Agencies execute campaigns. We transform your marketing function. We focus on strategy, systems, and measurable business outcomes – not just creative deliverables. We implement CRM, train teams, and build capabilities you keep forever.
Yes, where needed for funnels and campaigns. But our primary focus is strategy, systems, and implementation. For heavy creative work, we coordinate with your existing agency or recommend partners.
It depends on your size and needs:
• HubSpot: Best for companies 20-200 employees, great free tier
• Zoho: Cost-effective, good for SMEs
• Salesforce: Enterprise, complex sales processes
We're certified in all three and recommend based on your situation.
• Quick wins (30-60 days): Landing pages, lead magnets, basic tracking
• Initial results (90-120 days): CRM adoption, first funnel conversions
• Full transformation (9-12 months): Complete system operating smoothly
Both options available:
• Marketing Diagnostic: Setup and handover only
• Growth Retainer: Ongoing strategic support and optimization
• Full Transformation: Implementation + 12-month advisory
Absolutely. We work alongside your team, building their capabilities. Our goal is to make them self-sufficient, not dependent on us forever.
Growth Retainer: 25% increase in qualified leads within 12 months, or 3 additional months free. Full Transformation: Documented pipeline value increase or 6-month advisory extension free.
Perfectly. Marketing KPIs become part of your Customer Results criteria. CRM data feeds into your management review. Customer journey maps align with process maps. It's one integrated system.
Book a free 30-minute Marketing Strategy Call with Dr. Kamal El Bagoury, CEO of EFQM Consulting
✓ No Obligation
✓ 100% Confidential
✓ Actionable Insights
✓ Custom Marketing Roadmap
📱 WhatsApp: +971 52 542 8290
📧 Email: info@efqmconsulting.com
